Internet Promotion & Marketing Tips

Many dealerships falsely believe that creating a website will automatically cause people to flock to it. Unfortunately, the opposite is true. It's getting harder and harder for dealerships to cut through the noise and clutter of the web to get noticed. For your dealership website to succeed, it needs to generate strong traffic. What's more, it's not the volume of visitors that's important, but the quality. That's why it's necessary to put in place a focused promotional campaign to alert your target audience to come visit you on the Web. If you build it, they won't come if they don't know about it!
What good is a web site if it can't be found?

That's the difference between iBizAuto and the other providers. We make the web work for you. We keep track of current trends and technologies, implement them and maximize their benefits.   With over 5 years of web design experience we know how to get your website ranked high on the search enginges.  FREE OF CHARGE!

We make the web work.
Most people spend their time off-line, so take advantage of that.
Make your Dealership scream "Internet Friendly."
ADVERTISE! ADVERTISE! ADVERTISE!

Tell everyone, customers, prospects, suppliers, business partners, colleagues, that your Dealership is on the Web. Put your URL conspicuously on all your marketing and sales materials. This includes your business cards, stationery, advertisements, brochures, newsletters, product sheets. If it contains your phone number, then it also should contain your URL.

Utilize Existing Advertising

• Make sure your website address appears everywhere your phone number does and make sure it is as prominent.
• Mention your web address in your radio spots.
• Display your address in your television spots.
• Print your web address on any paperwork you have at your dealership: letterhead, business cards, checks, receipts, etc.
• Key fobs, license plate covers, key chains, window stickers, etc.
• Message on hold.
• Department Specific Advertising
• Buy a billboard: "www.ourdealership.com is open 24 hours a day."
• Advertise on mass transit.
• Buy small line ads in other newspapers outside your typical market area.
• Do a direct mailing to let your customers know about your website.